"It is a true delight to both work with Heidi professionally and know her personally. I had worked with Heidi at a previous company and when I was looking for a content head at Qualys, I carefully crafted my job description and realized it was created for Heidi. I was fortunate to hire her again.
Typically Content Marketers are writers/journalists and do not have the understanding of marketing goals, strategies, technologies or how content is the linchpin for all marketing initiatives. Creating content, distributing content, working on amplification and influencer strategies, SEO and content technologies were all tasks that Heidi could handle. She has great organizational and cross-functional skills and can work effectively with content writers, external vendors and product managers to deliver meaningful and relevant content (webinars, thought leadership videos and whitepapers to name a few). Her calm demeanor, sense of joy and maturity makes having her an invaluable team member. She will be an asset to any organization and I wish her all the best. Sonu Agarwal, VP Digital Marketing, Qualys |
"Heidi is an accomplished social media and digital marketing professional who has proven to be a great asset to Hoopla’s marketing team. Since coming on board at Hoopla, she has rapidly expanded the company’s social media presence and engagement with our key audiences, and established a unique company voice and personality across all of our social properties. She has grown our online customer advocacy site into a thriving, engaged community that has exceeded the company’s goals, and works diligently to keep the company’s communications fresh, professional and authentic. Heidi is both creative and technically savvy, adept at wearing many hats and juggling multiple projects with ease, from web site admin and blog editor to content creator, designer and more. She is diligent about tracking our key web and social media metrics and performance relative to others in our market, and communicating results to the team. She is also just plain fun to work with, and a valued member of the Hoopla marketing team."
Rebecca MacDonald, VP Marketing, Hoopla Software |
"I recently had the pleasure of working with Heidi to start bringing my company into the 21st century through social media. My staff and I learned more from Heidi in two and a half hours about social media than we had in the last seven months of trying to do it ourselves. She has a vast knowledge of this product and has the capability of explaining the how tos and options in simple, easy to understand terms. Her ability to provide hands on help to set up the social media accounts is a tremendous time saver in addition to getting it right the first time. Anyone that wants to learn about social media would be wise to work with Heidi."
Bob Welch, Owner, Pinecrest Insurance Services, Inc. "Heidi stands out from the rest with a desire to do a great job. She has passion in the field of marketing, which makes her very creative. She always meets deadlines and sees projects through to the highest quality. It has been a pleasure to work with Heidi, and I recommend her to anyone who wants to be successful."
Kelly R. Leibold, Circulation Director, BCI & Gold Country Media |
"I greatly enjoyed working with Heidi. She was very receptive and responsive to meeting with our team to explore new ideas and concepts. I appreciated her assisting my staff in navigating different avenues available for graphic design and materials production."
Dr. Les Wong, Staff, Nephrology & Hypertension, Cleveland Clinic “Heidi has a set of skills and traits that have served and will serve her well in promotion, PR and marketing. She is an extremely detail-conscious manager of projects with deadlines in sequence, many components and moving parts, which all need to move and roll in concert to an end result. She is professional and practiced at the kind of internal peer motivation necessary for someone in her role to produce results. Heidi invariably presents a positive impression for her newspaper working with representatives of community and special interest groups. All this and she writes compelling copy and creates effective advertising for the newspaper, too. Heidi was a pleasure to work with.”
Greg Stevens, Publisher, Red Bluff Daily News |