"Heidi is one of the most organized, detail-oriented, capable writers and content and product marketing managers I have ever met. She understands content and product marketing strategy as well as delivering on flawless, on-time execution of anything she touches. Heidi takes the extra step to understand the technology and product team organization behind the assets, which helps her craft the right marketing messages to any different level of influencer or buyer. If I could take Heidi with me to every company I ever worked at, I would in a heartbeat. She's a team player, a brilliant communicator, and handles projects and programs with ease and humor. I recommend her highly."
Jeannie Warner, CISSP, Director of Product Marketing, Exabeam
"I have had the genuine pleasure of working with Heidi on various content projects, publications and live speaking engagements.  Heidi is an extremely professional and articulate individual. She possesses an impeccable work ethic. Coupled with this, she encompasses an amazing imagination, design ideas and concise writing style. Which has helped convey poignant messaging focused on the specific audience and subject matter.  She is no doubt a team player and works with her peers to deeper understand the requirements of every project. Heidi strives to engage without ego and without prejudice. She works toward creating a genuinely collaborative environment to enable everyone to win together.  I believe Heidi will always bring success to any organization. I have no hesitation in recommending her now or in the future."
Randeep Gill, Principal Security Strategist (Office of the CISO), Exabeam
"Heidi is great to work with. There are so many moving pieces within the Product Marketing organization, Heidi is at the center. Heidi is exceptional when it comes to streamlining and improving internal processes related to product marketing and content marketing. Adding recent product marketing course work to her existing experience with content marketing makes Heidi one of the most valuable PMM team members."
Kevin Binder, Sr. Product Marketing Manager, Exabeam
"It is a true delight to both work with Heidi professionally and know her personally. I had worked with Heidi at a previous company and when I was looking for a content head at Qualys, I carefully crafted my job description and realized it was created for Heidi. I was fortunate to hire her again. Typically Content Marketers are writers/journalists and do not have the understanding of marketing goals, strategies, technologies or how content is the linchpin for all marketing initiatives. Creating content, distributing content, working on amplification and influencer strategies, SEO and content technologies were all tasks that Heidi could handle. She has great organizational and cross-functional skills and can work effectively with content writers, external vendors and product managers to deliver meaningful and relevant content (webinars, thought leadership videos and whitepapers to name a few). Her calm demeanor, sense of joy and maturity makes having her an invaluable team member. She will be an asset to any organization and I wish her all the best.
​Sonu Agarwal, VP Digital Marketing, Qualys
"Heidi is an accomplished social media and digital marketing professional who has proven to be a great asset to Hoopla’s marketing team. Since coming on board at Hoopla, she has rapidly expanded the company’s social media presence and engagement with our key audiences, and established a unique company voice and personality across all of our social properties. She has grown our online customer advocacy site into a thriving, engaged community that has exceeded the company’s goals, and works diligently to keep the company’s communications fresh, professional, and authentic. Heidi is both creative and technically savvy, adept at wearing many hats and juggling multiple projects with ease, from web site admin and blog editor to content creator, designer and more. She is diligent about tracking our key web and social media metrics and performance relative to others in our market, and communicating results to the team. She is also just plain fun to work with, and a valued member of the Hoopla marketing team."
Rebecca MacDonald, VP Marketing, Hoopla Software
“Heidi has a set of skills and traits that have served and will serve her well in promotion, PR and marketing. She is an extremely detail-conscious manager of projects with deadlines in sequence, many components and moving parts, which all need to move and roll in concert to an end result. She is professional and practiced at the kind of internal peer motivation necessary for someone in her role to produce results. Heidi invariably presents a positive impression for her newspaper working with representatives of community and special interest groups. All this and she writes compelling copy and creates effective advertising for the newspaper, too. Heidi was a pleasure to work with.”
Greg Stevens, Publisher, Times-Standard
"Heidi stands out from the rest with a desire to do a great job. She has passion in the field of marketing, which makes her very creative. She always meets deadlines and sees projects through to the highest quality. It has been a pleasure to work with Heidi, and I recommend her to anyone who wants to be successful."
Kelly R. Leibold, Circulation Director, Times-Standard